“Art for Air” is 17 meter long mural with AR components created for the entrance of the Sea Port in Varna. The mural was painted using ‘Airlite’ – an innovative and environmentally friendly paint that actively purifies the air. Designing this site specific work included extracting 3D models of the buildings of Varna using satellite imagery. and 3D modeling multiple non-human elements that live in the Black Sea in order to invite passers-by to unlock another dimension of their city through the artwork. By scanning the mural with their phone, people were able to make the artwork come to life with an interactive AR experience that was focused on the key elements of the composition. In addition to the on-site AR experience, Joteva Studio also designed an AR filter that brought elements of the artwork to different places across the country through the screens of our audience. Art for Air, Varna was a collaboration between Joteva Studio and Next DC.
Art for Air AR
web AR application for mural activation
‘Fermented Reality’ is an AR app that allows us to experience the environment through the lenses of the microscopic organisms that inhabit everything around us (and inside us). We invite you to explore your surroundings through the app and see the world through fermentation on your own IOS device here.
The app brings the bubbling process of fermentation to the center. A reality that is not available to human eyes unless we use magnifying instruments or learn to identify their presence by their resulting products. Different cultures have learned through time to cohabitate and develop relationships with microbes, experiencing their environments through fermentation. During fermentation, organisms orchestrate a symphony of chemical reactions that lead to common products like bread, wine, beer, vinegar, cheese, yogurt, pickles, kombucha, and more. This app also speaks about a reality that is in constant change, where collaboration between diverse organisms brings cultures to develop new flavors, new environments, and new worlds. The process of fermentation demonstrates how microbes are collaborators that can provide sustainable solutions from the creation of food, to plastic alternatives and soil amendment (Bokashi composting).
Fermented reality is a collaboration between Joteva Studio, Maru García and Olderbrother with sound design by Kati Milano.
Current is a speculation on the future of broadcasting cinema. It emerges from the intersection of contemporary trends in live streaming culture, volumetric cinema, AI deep fakes and personalized narratives. The film Current is an experiential example of what this cinema might look and feel like within a few years based on the convergence of these trends. As artificial intelligence increasingly molds the clay of the cinematic image, it optimises its vocabulary to project information in a more dynamic space, embeds data in visuals without deconstructing its complexity, and directs a new way of seeing, from planar to global, flat to volumetric, personal to planetary. This information rich space implies an economy of values, that has potential in multiple live-streams, especially as this artificially generated content enters deep learning algorithms of personalization. Current was conceived during the Strelka New Normal post-grad research program in collaboration with Provides Ng, Alexey Yansitov, Nikita Suslov, Michael Villiers, Artem Konevskikh, Mary Anaskina.